Corel Never pull a penny! Nie wieder Arschkarte!
Project objectives:
Creative awareness campaign and lead generation for Corel's multi media bundle (incl.CorelDRAW® Graphics Suite X6) Target group: SME with more than 10 employees that need presentations, layouts and videos.
Realization:
Concept, creation and realisation of "Nie wieder Arschkarte"-(Never pull a penny!)-campaign with landing page with CTA (Pizza voucher). Maxi postcard, bannering, stand-alone newsletter and social media activities. Telemarketing and follow-up e-blast.