Samsung Get rid of hardware!
Project objectives:
Cross media campaign to generate leads. Samsung's Cloud Displays are thinner and have a remarkably slim design and strong performance. As the clients are already integrated in the display you can get rid of hardware and cables. The aim is to let people take part in a self-assessment and to order test products.
Realization:
Two different direct mailings. Version light „Selfmailer“ und version premium „mailing-box with mini brochure and give away", CTAs: landingpage, self assessment online, test products. Stand alone e-blast, follow-up by sales, send out of a "pedometer" (counting steps) with product brochure.