Xerox What type of saver are you?
Project objectives:
Lead generation for the ColorQube 9200 with option for partners to adapt the campaign to their needs.
Realization:
Development of a direct mail piece in the form of a fold-out booklet with comic figures plus a landing page showing three types of savers. Inclusion of calculator (to identify potential savings) and document analyzer. Flash implementation of a virtual world where the avatar deals with various typical office situations.
campaign:
Join-In Campaign, Lead Generation, Sales Promotion, Demand Generation