Red Hat Voodoo
Project objectives:
Presentation of the JBoss product range and lead generation. Target audience of CIOs throughout EMEA, existing customers and prospects, ISVs, IT resellers and distributors.
Realization:
Concept, production and implementation of a campaign based on the idea of resolving various IT pains. Campaign motto was "No voodoo required". Sent out an unusual and eyecatching mailing with a voodoo doll, pins and names of IT pains on mini-cards. Message was that JBoss solutions resolve the IT pains illustrated in an amusing way by the voodoo doll.