Epson Seeing is believing
Project objectives:
Development of a Try & Buy campaign to highlight the three main benefits of Epson’s WorkForce Pro portfolio when compared to laser printers. Business customers were given the chance to experience the benefits first hand and for free by ordering two printers and testing them onsite for two weeks.
Realization:
Concept and development of an on-/offline campaign. Programming of a landing page that prompted all subsequent and required steps for vendors and endusers via automated emails and online forms. The campaign was first rolled out for Epson, then as a join-in campaign for their channel partners.