Kofax Puzzles
Project objectives:
Lead generation and raising awareness among prospects for the Mark View product. Communication of the benefits of invoice process automation. Interaction generated on campaign landing page. Contact details generated by calls to action.
Realization:
Direct mailing in two steps - mailing of puzzles with personalized URLs, followed by a video showing the puzzle solutions on the landing page, plus white papers and case studies for download. Implementation in five languages in the EMEA region.