Xerox Power saving calculator
Project objectives:
Communications for a product launch together with specialized dealers; lead generation. Target group: CEOs, business owners, procurement managers and IT managers in companies with a large print output.
Realization:
Development of a partner campaign consisting of a personalized mailing and landing page. Participation of 53 Xerox partners from Germany, Austria and Switzerland and a total print run of 23,500. Average response rate: 4.8 per cent (some partners even achieved up to 12 per cent response).
campaign:
Join-In Campaign, Lead Generation, Sales Promotion, Demand Generation