Adobe Pharma Enterprise campaign
Project objectives:
Lead generation among pharmaceutical companies, addressing their HR, R&D, clinical organization, sales & marketing, finance & controlling, and market authorization departments.
Realization:
Phone-based research to identify named contacts in the relevant departments. Creation and distribution of a selfmailer tailored to each department. Development of a guide to document management in pharma companies which was used as a fulfillment element.
Phone-based follow-up after the mailing.