Corel No more excuses
Project objectives:
Campaign to generate leads in the channel for the graphics software CorelDRAW Graphics Suite X5. Join-in campaign to include specialist dealers. Target group: marketing directors in companies with over 100 employees. Image campaign to showcase software features and functions. Implementation of the campaign in Germany, Austria, Switzerland, UK, France, Italy and the Netherlands.
Realization:
Multi-phase postcard campaign and full-screen landing page with Flash intro, video tutorials and white papers. Integration of various dealer partners' logos and addresses as well as back-end administration.