Weidmüller PV-Stick market launch
Project objectives:
Market launch campaign for a photovoltaic connector incl product communication strategy and finding a name for the plug.
Realization:
Development of a global product communications strategy with a focus on the core benefit of the product. Design of exhibition materials, product brochures, sample boxes, fair communication material and giveaways. Development of the product name "PV-Stick".
campaign:
Lead Generation, Sales Promotion, Demand Generation, Product Marketing