Thomas-Krenn.AG CeBIT - We get you there!
Project objectives:
Traffic Generation and inviting prospects to the Thomas-Krenn booth, increase the conversion rate of the invitation mailing. Tracking the online activities.
Realization:
Establishment of a Marketing Automation Instance (Silverpop) for the Thomas-Krenn.AG. Creation of a multi-stage invitation process for CeBIT. Development of eye-catching e-mailers to customers and prospects. Call-to-action: Shuttle at CeBIT. Impressions from the exhibition, click here.
campaign:
Marketing Automation, Demand Generation, Event Communication