Kofax Capture more
Project objectives:
Develop concept, that depicts the upgrade paths in a clear and understandable way, and communicates the benefits of the Kofax portfolio to the installed base. The personalised campaign was to be sent to over 28,000 contacts worldwide via email. The landing page needed to be synched with Kofax’s Eloqua system, allowing for optimal analysis via their inhouse marketing automation tools.
Realization:
“Capture More” concept and designs developed, showing the different stages of a Kofax installation. Contacts sent email highlighting the first of six benefits of their personal upgrade path, directing them to a dynamic landing page. Recipients who didn’t register for a follow up by Kofax, received an email with the next benefit the week after.