Autodesk Customer's magazine
Project objectives:
Showcases Autodesk for customers and other interested parties in a quarterly magazine. Information on projects implemented by the market leader in 2D and 3D software used in the construction and technical areas. Complete relaunch, redevelopment and redesign of the existing Autodesk Magazin. Also new concept for boosting subscriber numbers and for a cross-media approach.
Realization:
Journalistic and graphical development of the magazine, definition of topics and copywriting. Set-up and development of an online portal containing further information on the article topics. Continual recruitment of subscribers, resulting in a subscription base of 20,000 people.