UNIT4 Agresso Osserga - the virtual town hall
Project objectives:
Presentation of products and solutions to local authorities, lead generation.
Realization:
Development of a virtual town hall in the fictitious town of Osserga. On the landing page an avatar - the mayor - gives advice and tips and talks through various areas of expertise related to local authority admin processes. Invitation to a tour of the town hall: hand-written letter with a seal; direct mailing with maxi-postcards. Postcards and landing page were adjusted to the seasons and to the topics being addressed.
B2B Marketing Award 2011: No. 1 - Best B2B Dialogmarketing campaign