Epson Cash for the grill
Project objectives:
Sales boost for the Epson WorkForce Pro series in the summer months by selling premiums and the chance to € 1,000 event center. In addition to a landing page on epson.de: promo for the traders also featured on crn.de / itmarktplatz.
Realization:
We use the seasonally relevant and ever-popular leisure activity as a vehicle to communicate our real message, namely the prospect of more money. With a wink, the ambiguity of "coal" and thus the tagline we motivate the dealers to sell to earn over the summer months more.